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April 09, 2008


Todd Chrisman

On one of my bee forums someone mentioned wanting to start a magazine. One guy who said he was in the business pooh-poohed the idea because of shrinking readership and declining ad revenue.

Then he mentioned that small niche magazines are the only bright spot because people actually read them and advertisers get to target a niche market. I thought it was funny because it was a niche magazine proposed.

I'd say your mag might stand a chance.

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